Class Notes 2/9/10

Serif: typography that has serifs (serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols)

- originated from the way that letters were carved into stone during Roman antiquity.

- in publishing: typically used in body text and captions

ex: serif

Sans Serif: typography the does not have serifs at the end of the strokes.

- in publishing: typically used in headlines and subheaders

ex: sans serif

Leading: the spaces between lines of text

Kerning: the spaces between letters