The great, prolific designer Karim Rashid has ventured into the water filtration industry with his new product Bobble. The product was designed as a way of solving our dependency on bottled water. Not only is bottled water expensive but the amount of oil, plastic, and other types of waste produced by their usage is massive. Rashid's design is a portable, affordable, convenient water filtration system. It consists of a very thin recycled plastic bottle, fit with a cap containing a very powerful and effective filter. The filters last for about 300 bottles of water and easily replaceable. The bottle and filter are now available for sale online for only $9.95 and comes in 5 vibrant colors. Soon the Bobble will be popping up at your local Whole Foods or Bed, Bath, and Beyond. I believe that this is not just another kind of water bottle, I really do think it is a great product. I predict that the bobble will catch on fast with it good design and low cost. Maybe Karim Rashid has found a way to stop America's love affair with bottled water!The video below is a Core77 interview with Karim Rashid at the Home and Housewares Show in Chicago, where the Bobble was recently released.
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