The world's number 1 package design website: The Dieline, has just announced the winners of the Dieline Awards, a worldwide design competition recognizing the world's best package design. The competition is broken up into a series of categories: 1) Food A 2) Food B 3) Food C 4) Non-Alcoholic Beverage 5) Wine, Beer, Malt Beverages, and Tobacco 6) Bath, Beauty, Health, Personal 7) Home Care, Garden and Pets 8) Book, Office and Art Supplies, Toys, Clothes/Accessories 9) Electronics, Technology, Movies, CDs 10) Spirits. For each category there is a first, second, and third place prize and there is an overall best of show winner. This year best of show went to Help Remedies by ChappsMalina. The design looks at over-the-counter drugs in a new, very approachable way. Little color-coated packages saying "help. I have a headache" and "help. I can't sleep" contain the correct dosage of an over-the-counter drug to help you with your health problem. It is definitely a award worthy design with its beautiful and clean packaging and approachable simplicity. ChappsMalina's approach "to communicate content trough the soft topography of the packaging material, that is reminiscent of a soft white pillow" is very successful. Some of my other favorite winners: Kleenex Perfect Slice of Summer, Coca-Cola Summer Identity, Waitrose High Fruit Jams, Mr Singhs Bangras, Organic Pet Superfood, and JAQK Cellars.
No comments:
Post a Comment