Fed up with the horrible layout and design of his Delta boarding pas and with a whole flight time to spare, Squarespace's creative director Tyler Thompson found himself sketching a new design for his boarding pass. The main reason for his impulse to redesign was the bad organization of information on the ticket. The layout made it hard for him and other passengers to find their gate number and other important information. On his blog he writes from the perspective of Delta saying, "You're confused, lost, and just want to get on your flight, it's cool, we don't really care, and we sure as hell don't want to make this process easy and enjoyable for you. Instead we hired a small, blind, parakeet to layout your boarding pass, you know, just to keep you guessing." He created his layout in a logistical manner: flight number first, then gate number (because they tend to change often), then seat number, and then boarding zone number, all in a large easy-to-read font. For the flight times he integrated a simple color-coding system: white text in a black box for P.M. flights and black text in a white box for A.M. flights. Tyler's post sparked a lot of interest in others to come up with their own designs. Check out Tyler's original post and other's designs here.
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