Thursday, April 15, 2010

Reflectius Clock by Art Lebedev

Moscow base industrial, graphic and web design studio Art Lebedev has come up with a very interesting digital clock design. The Reflectius Clock concept was released on their website on the 9th of this month. The design consists of sixty tiny rotating mirrors that reflect a single laser beam into the angles that make up the numbers of the clock face. The clock itself is a complex triangulated shape reminiscent of the laser beams trajectory. The flash video on the Art Lebedev website shows the mirrors in action, changing angles in order to reflect the laser beam into different numbers. The website and amount of products, both concept and for sale, is quite impressive. The company is pretty well established after 15 years with a staff of over 200 with 2 studio locations (Moscow, and Kiev). Their design motto: "We work to find the most simple. elegant, and convenient solution to any problem without losing the purport."
(See original core77 post here.)

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